Hi! I’m Hazel, a User Researcher who loves to play a role in the design process. Originally from Waterloo, Canada, I’ve traded in snow for rain and now reside in London, UK.

With both agency and in-house UX experience I’m equally comfortable with talking to clients about how best to design a research project that will meet business objectives as I am working in a cross-collaborative environment with engineers, product managers, business analysts and other designers. 

Over the years, I have worked on projects including: a health monitoring app, a children’s party planning web tool, redesigning a travel portal for government website, a food app for B2B users, eCommerce redesigns (retail, groceries, insurance).

High profile clients I have had the opportunity to work with include: Disney, Shell, Premier League, Just Eat, Interflora, Pan Macmillan Publishers, Travelopia (formerly known as TUI). In this time I have conducted UX research in ten countries (UK, USA, Canada, Japan, Germany, China, Italy, Netherlands, France, Brazil) and on four continents. 

In my down time you can find me at the bouldering wall, working on a crochet project, finding ways to lead zero-waste life, and scouting for the best flat white in town. 

Favourite podcasts: Hidden Brain, Invisibilia, How I Built This, The Guilty Feminist, and Your Undivided Attention. 

How do I work?

I conduct research for all stages of a product lifecycle: from early stages exploration through to generative research that leads to product delivery

The methodologies I use vary project to project and depend on variables such as stakeholder input, resources available, and what the research question is. My UX toolkit includes:

• Usability testing
• A/B testing
• Cardsort/Treejack testing
• Customer journey mapping
• Persona creation
• Remote moderated and unmoderated testing
• Diary studies
• Focus groups
• Survey creation

Research tools

• Miro (for remote collaboration, note-taking and synthesis)
• Quirkos (for qualitative data analysis)
• UserZoom (for remote usability testing)
• OptimalWorkshop (cardsorting and treejack)
• Zoom/Hangouts (for conducting 1:1 remote research)

Design tools

• Sketch
• Figma

On a non-digital side, my international projects have given me the opportunity to work with translators and local recruitment agencies.